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Marketing the Legal Mind -2014: A Search for Leadership Henry Alan Dahut

Marketing the Legal Mind -2014: A Search for Leadership

Henry Alan Dahut

Published July 10th 2014
ISBN : 9781306945271
ebook
196 pages
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 About the Book 

Marketing the Legal Mind -2014, examines the personal and professional challenges that law partners face in marketing their services, particularly in developing a compelling brand identity that will attract clients, bolster morale, and distinguishMoreMarketing the Legal Mind -2014, examines the personal and professional challenges that law partners face in marketing their services, particularly in developing a compelling brand identity that will attract clients, bolster morale, and distinguish them in the markets they serve.The book demonstrates how firms unearth their core values, how the leadership gains consensus around these values, and how these values get integrated into the culture and structure of the firm.The author answers these questions candidly, honestly, and shamelessly.